Some blue ocean products and services have their origins in expanding the red ocean market. Since the market is unexplored in blue ocean strategy, this allows blue ocean companies to set the boundaries of the market and earn massive profits.īlue ocean business strategies are focused on creating products and services for an unrealized market. The creation of blue ocean products or services is considered innovative because already-existing red ocean businesses overlook these markets as they consider them insubstantial. With blue ocean products and services, customers are not aware of their requirements or unmet demand. Blue ocean markets offer massive opportunities, allowing businesses to cater to a new and unrealized market. Definition: The blue ocean represents an unexplored market, and blue ocean strategies help businesses tap into this marketplace.
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